Analyze Organizational Structures and Governance Mechanisms in Healthcare:

• Students explore how to design and establish organizational structures, clearly define roles, responsibilities, authority, and accountability mechanisms at all levels within healthcare institutions.

Policy Development and Management Implementation:

• This course focuses on formulating and implementing management policies and procedures, while applying the four core management functions—planning, organizing, leading, and controlling—to ensure the achievement of the organization's strategic goals.

Critical Thinking Skills Development:

• Students are trained to objectively evaluate management practices, enhance their analytical and critical thinking abilities, and propose effective solutions to improve healthcare governance.

Understanding the Interplay Between Leadership, Structure, and Oversight:

• The course provides in-depth insights into the relationship between leadership capacity, organizational structure, and supervision processes to ensure regulatory compliance and improve operational effectiveness in healthcare organizations.

Overview of the Malaysian Healthcare System:

• Provides comprehensive knowledge of the structure, policies, and current challenges of Malaysia’s healthcare system, encompassing both public and private sectors.

Analysis of the Dual-Tier Healthcare System:

• Students will examine the coexistence of the government-operated public healthcare system and the private sector, including their operations, management approaches, and challenges related to resource allocation.

Understanding Public Service Funding and Costs:

• The course analyzes how public healthcare services are funded through taxation to provide low-cost care, while also addressing issues such as high demand, long waiting times, and limited resources.

Complementary Role of the Private Sector:

• Students will explore the vital role of the private healthcare sector in supplementing specialized services and supporting the overall public healthcare system.

Impact of Health Insurance and Government Policies:

• An analysis of how health insurance and public policies influence the overall structure and development of Malaysia’s healthcare system.

Understanding Achievements and Continuous Improvements:

• Through this course, students will evaluate the accomplishments of Malaysia’s healthcare system in delivering accessible healthcare services and gain insights into ongoing efforts to enhance efficiency, equity, and quality of care.

Analyzing Human Resource Management Issues in Healthcare Organizations:

• Students examine key aspects of human resource management, including personnel administration, labor policies, and team development within the context of modern healthcare environments.

Applying Core Human Resource Management Functions:

• Learners are guided in effectively applying HR functions such as recruitment, staff placement, compensation and benefits, motivation, performance evaluation, and talent development within healthcare systems.

Addressing Human Resource Challenges in Healthcare:

• The course focuses on analyzing major challenges such as workforce shortages, training and development needs, and compliance with labor laws and healthcare accreditation standards related to HR.

Optimizing Human Resources to Improve Service Quality:

• The primary goal is to help students understand how to leverage human resources effectively to ensure high-quality patient care while balancing employee well-being with the strategic goals of healthcare organizations.

Developing Strategic Workforce Planning Skills:

• Through case studies and group discussions, students cultivate strategic workforce planning skills for hospitals and healthcare facilities, including employee retention, diversity management, and future workforce planning.

Introduction to Health Economics Principles and Their Application in Management:

• Students are equipped with foundational knowledge of health economics and how to apply economic principles to optimize healthcare management, ensuring operational efficiency and rational resource allocation.

Analyzing Supply, Demand, and Resource Allocation in Healthcare:

• Learners explore how supply and demand dynamics, resource distribution, and market mechanisms influence decision-making in healthcare and medical services.

Evaluating the Performance and Outcomes of Healthcare Services:

• The course examines how limited healthcare resources are allocated for patient care and health improvement, while guiding students in assessing the efficiency and outcomes of healthcare services.

Studying Healthcare Financing Models and the Role of Insurance:

• Students analyze financial models in healthcare and gain a clear understanding of the roles played by insurance providers and government in funding and managing healthcare systems.

Applying Economic Evaluation Methods in Healthcare:

• Learners are introduced to key economic evaluation methods such as cost–benefit analysis and cost–effectiveness analysis to support informed decision-making aimed at improving efficiency and equity in healthcare services.

Exploring Current Issues in Health Economics:

• The course also discusses healthcare spending, service pricing, and the economic impacts of public health interventions within the context of Malaysia and globally—helping students gain deeper insights into the challenges and opportunities in the healthcare sector.

Design and Implementation of Health Information Systems (HIS):

• Students are equipped with knowledge and skills in designing, deploying, and managing health information systems to optimize patient data management and support healthcare service operations.

Exploring Types of Health Information Systems:

The course introduces various types of health information systems, including:

• Electronic Health Records (EHR): Used to store and manage patient data.
• Hospital Information Systems (HIS): Support hospital operational workflows.
• Health Information Exchanges (HIE): Enable connectivity and data sharing among healthcare organizations.

System Analysis and Design in the Healthcare Context:

• Students learn how to analyze requirements, plan, implement, and evaluate health IT solutions tailored to specific healthcare environments.

Data Management and Health Information Security:

• Course content covers data management, interoperability, privacy, and health information security to ensure accuracy and confidentiality within healthcare systems.

Supporting Clinical Decision-Making and Public Health Planning:

• The course helps students understand how health information systems support clinical decision-making and contribute to effective public health planning.

Process Optimization and Quality Improvement:

• Through case studies, students analyze how effective health information management reduces errors and redundancies, streamlines administrative processes, and enhances patient care experience and service quality.

Equipping Students with Financial Management Principles in Healthcare Organizations:

• Students are provided with foundational knowledge of financial management and accounting within the context of hospitals, clinics, and other healthcare facilities.

Understanding and Applying Basic Accounting Practices:

• Learners study how to interpret financial statements—including income statements, balance sheets, and cash flow statements—and how to prepare budgets tailored to healthcare settings.

Exploring Healthcare Financial Models:

• The course delves into third-party payment systems (such as health insurance mechanisms and government funding), while introducing students to cost accounting, cost analysis, and pricing strategies for healthcare services.

Strategic Financial Decision-Making in Healthcare:

• Students learn to make key financial decisions, including capital budgeting for medical technology investments and strategies for maintaining steady cash flow while managing costs and financial risks.

Effective Financial Evaluation and Control:

• By the end of the course, students will be able to analyze financial performance, and plan and control finances effectively to ensure financial sustainability without compromising patient care quality.

Developing Innovative and Customer-Centric Marketing Thinking:

• This course equips students with a modern marketing mindset, focusing on meeting customer needs and enhancing patient experience within the healthcare sector.

Understanding and Applying Core Marketing Concepts:

• Students explore how to apply the "4Ps" (Product, Price, Place, Promotion), market segmentation, branding, and consumer behavior analysis to healthcare services.

Designing and Implementing Healthcare Marketing Campaigns:

• The course provides guidance on how to create and execute marketing plans tailored to the healthcare industry, taking into account unique factors such as patient trust, ethical standards, and legal regulations.

Analyzing Real-World Cases and Evaluating Marketing Strategies:

• Through case studies, students analyze and assess examples of healthcare marketing, including hospital advertising, public health campaigns, and the use of social media in health communication.

Identifying and Applying Effective Marketing Tactics:

• Students develop the skills to identify and implement effective marketing tactics to attract patients and engage communities—contributing to the positive image and reputation of healthcare organizations.

Introduction to Epidemiological Principles and Their Application in Healthcare Management:

• Students are equipped with foundational knowledge in epidemiology—the science of studying the distribution and determinants of health in populations—and learn how to apply these principles to healthcare management.

Understanding Disease Frequency Measures and Patterns of Disease Occurrence:

• Students learn to use key measures such as incidence and prevalence to analyze patterns of disease occurrence within communities.

Exploring Epidemiological Study Designs:
The course examines major types of epidemiological research designs, including:

• Cohort studies
• Case-control studies
• Cross-sectional surveys

Measuring the Relationship Between Risk Factors and Health Outcomes:
Students learn how to assess the association between risk factors and health outcomes using measures such as relative risk and odds ratio.

Investigating and Responding to Disease Outbreaks:

• The course trains students to investigate disease outbreaks and interpret epidemiological data to evaluate the effectiveness of public health interventions.

Evaluating and Applying Epidemiological Data:

• Students develop the skills to analyze and interpret epidemiological data to recommend strategies that improve healthcare management and community health outcomes.

Introduction to principles and roles of health promotion in healthcare systems:

• Students are introduced to the concept and importance of health promotion in improving quality of life and preventing diseases within communities.

Understanding factors influencing health behaviors:

• The course explores personal, social, and environmental determinants of health behaviors, including beliefs, perceptions, motivation, and cultural context.

Applying models and theories in health promotion:

• Students learn to apply theoretical models such as the Health Belief Model, Theory of Planned Behavior, and Stages of Change Model in designing effective interventions.

Designing and implementing health promotion programs:

• This course guides students in developing, implementing, and evaluating health promotion programs tailored to specific populations and healthcare settings.

Effective health communication and education:

• Students are equipped with communication and community education skills to raise awareness, encourage behavior change, and promote healthy lifestyles.

Policy and environmental support for health promotion:

• The course examines the role of health policies, legal frameworks, and social structures in supporting health promotion at both community and national levels.

Introduction to Innovation and Entrepreneurship in Healthcare:

• Students are introduced to the concepts of innovation and entrepreneurship and how to apply them to develop new healthcare ventures or drive innovation within existing healthcare organizations.

Developing Entrepreneurial Thinking Skills:

• This course fosters entrepreneurial thinking by helping students identify opportunities and create innovative initiatives to enhance service quality and operational efficiency in the healthcare sector.

Understanding and Creating Healthcare Business Plans:
Students learn how to develop comprehensive business plans tailored to the healthcare industry, including:

• Identifying unmet needs in the healthcare market;
• Developing value propositions aligned with target customer segments;
• Understanding business models for healthcare services and health-tech products.

Applying Knowledge to Create Innovative Solutions:

• By the end of the course, students will be able to design and implement healthcare startup projects or lead innovation efforts within organizations—contributing to improved service quality and the overall effectiveness of healthcare systems.