Master of Business Administration (ODL)
A Leading Master of Business Administration program in collaboration with Asia Metropolitan University.
The Master of Business Administration (ODL) program, in collaboration with Asia Metropolitan University (AMU), is an ideal choice for aspiring managers and entrepreneurs who wish to enhance their skills without interrupting their careers. The program equips learners with in-depth knowledge and practical skills in analytical thinking, critical reasoning, leadership, entrepreneurship, professional conduct, and creativity. Its advanced and practice-oriented teaching methodology incorporates real-world case studies guided by industry experts, ensuring a learning experience that closely reflects actual business environments.
Designed for working professionals, SIMI provides an academic support system to ensure students are well-prepared for success. Students also benefit from the Swiss Colloquium and various networking opportunities to expand their professional and social connections.
Along with globally recognized qualification, the SIMI Swiss Master program understands what students need:
- Fully Accredited & Recognized
- The Swiss Student Card confirms official Swiss student status and eligibility with SIMI Swiss
- Online learning while still receiving a Student Pass and without the requirement of mandatory residence in Malaysia
- Multiple Qualifications from SIMI & Asia Metropolitan University
- Flexible Learning Model
- Academic Support While Studying
- Stay current with the latest trends through Colloquium abroad
- Tuition fee support provided by Swiss EduFund
Qualifications within an MBA Program:
- Master of Business Administration in Majors from Swiss Information and Management Institute
- Master of Business Administration from Asia Metropolitan University
Courses & Learning Outcomes
Semester 1
1. Accounting and Financial Management in Decision Making (MBAO6053)
Overview
- Financial Statement Analysis: Understand the structure and content of financial statements to assess the financial health of a business.
- Cash Flow and Cost Management: Learn how to control costs, create budgets, and manage cash flow effectively.
- Investment and Performance Evaluation: Use financial tools to analyze investment effectiveness and measure operational performance.
- Practical Application in Decision-Making: Apply accounting tools and data to make informed business decisions.
Unit Aims
- Understanding Financial Fundamentals: Master key accounting and financial principles within a business environment.
- Financial Data Analysis: Develop critical thinking and data analysis skills to support strategic decision-making.
- Making Effective Financial Decisions: Use financial tools to optimize business outcomes and enhance management capabilities.
2. Business Intelligence & Analytics (MBAO6605)
Overview
- Data Mining: Apply data analysis methods to understand customer trends and behaviors.
- Modern BI Tools: Get familiar with tools like Power BI, Tableau, or advanced Excel.
- Data-Driven Decision-Making: Optimize business strategies using insights from data analysis.
- Data Visualization: Create reports and dashboards that present data effectively and clearly for decision-makers.
Unit Aims
- Develop Analytical Skills: Leverage data to make smarter business decisions.
- Understand BI Tools: Proficiently use modern tools for data analysis and presentation.
- Drive Strategic Decisions: Use data to build and adjust business strategies.
3. Business Research Method (MBAO6683)
Overview
- Understanding Research Foundations: Introduction to principles and processes of scientific research in the business field.
- Research Design: Guidance on developing research proposals, selecting appropriate methods, and collecting data effectively.
- Data Analysis and Interpretation: Use quantitative and qualitative tools to process, analyze, and interpret research findings.
- Applying Research to Practice: Connect theory to real-world business practices to address practical problems.
Unit Aims
- Develop Critical Thinking: Enhance the ability to systematically analyze and evaluate research studies.
- Understand and Apply Research Tools: Proficiently use research tools within a business environment.
- Prepare for Dissertation: Build a strong foundation for the Capstone Project or in-depth research projects.
4. Entrepreneurship and Innovation (MBAO6615)
Overview
- Innovative Entrepreneurship: Understand the key elements of the startup process and innovative business models.
- Innovation Strategy: Develop an innovative mindset and adaptability in dynamic business environments.
- Market and Customer Analysis: Understand target markets and consumer behavior to design suitable business solutions.
- Business Planning: From idea to execution – develop a feasible and persuasive business plan.
Unit Aims
- Encourage Entrepreneurial Thinking: Foster entrepreneurial spirit and personal innovation capability.
- Build Startup Models: Apply innovation models and tools to real-world entrepreneurship.
- Enhance Innovation Leadership: Develop leadership skills for effective management in constantly changing environments.
5. Strategic Management and Ethics (MBAO6083)
Overview
- Strategy and Business Environment: Understand the impact of the business environment on strategy formulation and implementation.
- Strategic Decision-Making: Use models and tools to analyze and select appropriate strategies.
- Ethics in Management: Consider ethical factors in decision-making and organizational leadership.
- Developing Responsible Leadership: Integrate strategic thinking with professional ethics in leadership roles.
Unit Aims
- Analyze the Strategic Environment: Enhance the ability to assess the impact of external and internal factors on strategy.
- Understand Ethical Issues: Increase awareness of the role of ethics in business and management.
- Integrate Strategy and Ethics: Promote a sustainable and responsible leadership model in business practice.
Semester 2
1. Strategic Human Resource Management (MBAO6675)
Overview
- Strategic Human Resource Management: Explore how to align HR strategy with the long-term goals of the organization.
- Workforce Analysis: Use data and metrics to plan and forecast human resources.
- Performance Management: Implement systems to measure and improve organizational performance through HR practices.
- Change Management: The role of HR in leading and supporting strategic change initiatives.
Unit Aims
- Understand the Strategic Function of HR: Recognize the critical role of HR management in sustainable organizational development.
- Develop Systems Thinking: Link HR policies with overall business performance.
- Enhance HR Leadership Capability: Prepare for leadership roles in competitive and rapidly changing environments.
2. Marketing Management in the Digital Age (MBAO6033)
Overview
- Marketing in the Digital Age: Analyze trends, platforms, and consumer behavior in a digital environment.
- Digital Marketing Strategy: Design and implement integrated, multi-channel marketing campaigns.
- Consumer Data Analysis: Use big data and measurement tools to make precise marketing decisions.
- Customer Experience: Optimize the customer journey from brand awareness to post-purchase engagement.
Unit Aims
- Master Digital Marketing Tools: Effectively use digital platforms to reach and retain customers.
- Develop Modern Marketing Strategies: Create marketing plans based on customer insights and data.
- Adapt in the Digital Environment: Stay updated on new trends and adapt flexibly to technological changes.
3. Organizational Behavior and Leadership (MBAO6013)
Overview
- Organizational Behavior: Explore how individuals and groups function within an organization.
- Leadership Styles: Discover effective leadership styles and theories in various contexts.
- Organizational Culture: Analyze the impact of culture on performance and employee engagement.
- Motivation and Change: Harness human motivation and manage change within organizations.
Unit Aims
- Understand Motivation and Individual Behavior: Grasp the factors influencing performance and job satisfaction.
- Develop Leadership Skills: Strengthen the ability to lead and inspire teams.
- Create a Positive Work Environment: Build a corporate culture aimed at efficiency and sustainability.
4. Managerial Economics (MBAO6063)
Overview
- Managerial Economics: Understand economic principles and how they influence managerial decisions.
- Cost-Benefit Analysis: Apply marginal analysis and optimization in economic decision-making.
- Competition and Pricing: Study market structures and pricing strategies.
- Application to Business Strategy: Use economic thinking to enhance efficiency and competitiveness.
Unit Aims
- Apply Economics to Practice: Utilize theory in real-world management scenarios.
- Data-Driven Decision-Making: Use economic analysis to make informed and effective decisions.
- Understand Markets and Consumer Behavior: Analyze economic factors affecting supply, demand, and pricing strategies.
Semester 3
1. Supply Chain and Operations Management (MBAO6635)
Overview
- Modern Supply Chain Management: Learn how to design, plan, and optimize operations in a global supply chain.
- Operations Strategy: Explore methods for managing production, inventory, logistics, and distribution to enhance operational efficiency.
- Technology and Automation Applications: Analyze the role of technologies such as IoT, AI, and blockchain in smart supply chains.
- Risk Assessment and Management: Develop risk management strategies to increase flexibility and resilience in the supply chain.
Objectives
- Master Supply Chain Knowledge: Understand the full range of activities and processes from raw materials to end customers.
- Develop Analytical and Decision-Making Skills: Use data to make strategic decisions related to operations and logistics.
- Adapt to Global Trends: Prepare for supply chain management roles in a globalized and dynamic environment.
2. Project Paper (MBA06663)
The Project Paper is the final assignment completed by MBA learners at the end of their program. The objective of the Project Paper is to consolidate and apply the knowledge and skills accumulated throughout the course. Unlike traditional exams, the Project Paper requires learners to solve real-world problems or address challenges in their field.
Main Features of the Project Paper:
- Practical Application: Learners tackle real business issues, conduct research, or develop strategic plans for an organization, either real or hypothetical.
- Knowledge Integration: The Project Paper requires learners to synthesize and apply concepts from various subjects, demonstrating systems thinking and effective use of information in a professional context.
- Research Component: An important part of the Project Paper involves collecting, analyzing, and interpreting data to support conclusions and recommendations.
- Submission and/or Presentation: Upon completion, learners are required to submit and/or present their Project Paper to the institution.
Benefits After Completing the Project Paper:
- Real-World Experience: Learners gain hands-on experience in addressing business problems and applying their knowledge to practical situations.
- Skill Development: The Project Paper enhances critical thinking, problem-solving, research, and communication skills.
- Professional Portfolio: The final output of the Project Paper can serve as a demonstration of capability, useful in interviews or career advancement.
- Networking Opportunities: The Project Paper often creates chances to connect with industry professionals and build valuable relationships.
Entry requirements & Learning methods
1. Entry Requirements
In addition to the entry requirements, candidates applying to the program are also assessed for their suitability by the admissions committee before joining the program to ensure that they can acquire and benefit from the program.
Entry requirements:
To enroll this program, learners must possess one of the criteria below:
- A bachelor’s degree with a minimum CGPA of 2.50 or equivalent, as accepted by AMU; OR
- A bachelor’s degree with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50, can be accepted subject to rigorous internal assessment.
English requirements:
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided through one of the following:
- IELTS: 6.0
- TOEFL iBT: 60
- Pearson Test of English: 59
- Cambridge English Qualifications and Test: 169
Please note:
- In case of not having an English proficiency certificate, the candidate can provide it within 6 months.
- SIMI and AMU reserve the right to make admissions decisions based on the requirements of recognized agencies and the global quotas of the program.
2. Learning methods
1. Off-Campus Mode
The program is a combination between Live Classes with local tutors (where applicable) for a hybrid learning experience.
- Offering interactive, real-time engagement with instructors.
- Local tutors provide additional guidance to help learners apply theoretical concepts to practical scenarios.
- Ideal for busy professionals seeking flexibility with personalized support.
Learn more about overview of enrolling in online classes at SIMI Swiss [Video HERE]
Learn more about the Effective of SIMI Pedagogy [Video HERE]
2. Fully Online Model
The program is implemented using a combined automated training model that includes:
- Optimized Online Learning System: Designed to enhance the self-study process.
- Bite-Sized Lectures: Lessons are structured in short, manageable modules, enabling students to grasp the content immediately after completing each module.
- Comprehensive Support System: Provides students with the necessary tools and support to efficiently fulfill course requirements.
Learn more about how to use the automated training model at SIMI Swiss [Video HERE]
3. Academic Support
We understand that pursuing an accredited postgraduate program can be both exciting and challenging, especially for busy adult learners. To help you overcome these challenges, we’ve created the SIMI Swiss Supporting Systems, designed to guide you through any difficulties during your studies.
For a full overview of the support available, be sure to watch our informative videos, offering help at every stage of your academic journey.
Program accreditations
AMU is recognized by the Ministry of Higher Education
- Fully recognized by the Ministry of Higher Education, AMU upholds the highest standards of academic excellence and quality: SEE RECOGNITION HERE.
The MBA (ODL) program is nationally accredited by MQA
- MSc in Healthcare Management programs are accredited by the Malaysian Qualifications Agency (MQA) with the MQA/FA14586, ensuring that they meet national and international benchmarks: SEE ACCREDITATION HERE
Parnership Confirmation from AMU
- The Letter confirming the partnership between Asia Metropolitan University and SIMI Swiss (issued by AMU): CLICK HERE
Parnership Confirmation from SIMI
- The Letter confirming the partnership between Asia Metropolitan University and SIMI Swiss (issued by SIMI Swiss): CLICK HERE
You will get
1
Fully Accredited & Recognized
Asia Metropolitan University (AMU) is recognized by the Malaysian Ministry of Higher Education under registration code DU054(J) and this program is nationally accredited by the Malaysian Qualifications Agency (MQA) with accreditation code MQA/FA14586.
2
Student Pass
*Although it is a live class program, the student still receives a Student Pass, and the government does not require mandatory residence.
3
Subsidies and investment efficiency
*The program is specially subsidized, reducing tuition fees compared to the original version. With a smart design, learners avoid high costs related to studying abroad and accommodation, making it possible to access an international program at an affordable cost.
4
Academic Support
*Academic support activities help international students overcome challenges and focus on their studies.
All Master' Programs (Asia Campus)
Swiss Made
Fully Accredited
Multi Recognition
Fully Accredited
Multi Recognition
