7 Core Values Pursued by SIMI Swiss
Modern higher education is entering an era of profound transformation driven by technology, artificial intelligence, and the globalization of knowledge. In this context, the Smart University model emerges as an essential development strategy – where every educational activity goes beyond simply transmitting knowledge, optimizing the learning experience, personalizing learning pathways, and directly connecting with the needs of the global labor market.
As the first private higher education institute in Zug, Switzerland, SIMI Swiss has chosen a challenging but sustainable path: to build an authentic, unmistakable Swiss educational identity, operated on the foundation of 7 core values. This is not only the guiding principle for all SIMI activities but also a long-term commitment to quality, academic integrity, and social responsibility.
1. Direct Delivery – No Partnership, No Franchise, No Intermediary
The direct delivery model allows SIMI Swiss to maintain full control over academic content and program quality. As Harvey & Green (1993) pointed out, eliminating intermediary layers is the most effective way to reduce quality fluctuations and ensure consistency in design, teaching, and assessment.
SIMI fully understands that adhering to this model means facing high implementation costs and numerous organizational barriers. However, this is the only way to preserve the authenticity of the programs and avoid the commercialization of education – where quality and substance are adjusted by intermediaries for cost-saving purposes.
No partnership, no franchise, no intermediary – keeping SIMI programs authentically Swiss Made and consistent in quality
2. Swiss Made – Authentic Swiss Identity
In education, “Swiss Made” is a guarantee of reliability, precision, and academic rigor. The World Economic Forum (2023) ranks Switzerland among the global leaders in higher education and vocational training quality.
For SIMI Swiss, “Swiss Made” is not just a slogan. As the first private higher education institute in Zug – Europe’s hub for innovation, purchasing power, and the renowned Crypto Valley – SIMI focuses on quality control and consistent standards rather than chasing rankings that are easily manipulated. Swiss Made at SIMI is also reflected in its focus on leading two fields – Information and Management – aligned with Zug’s strengths, where the number of companies is twice the population and most major corporations are present.
The Smart University strategy is a key operational approach that integrates modern technologies into education and ensures continuous quality improvement.
3. Dual Degree
The dual degree model allows graduates to receive both a SIMI Swiss degree and a degree from a reputable international partner university. According to Knight (2015), dual degrees enhance graduates’ profiles, expand career opportunities, and create academic mobility across multiple countries.
SIMI understands that learners need more than just one opportunity. While SIMI’s diploma is well-recognized within the Swiss corporate environment, the partner degree opens doors globally – especially in the context of Switzerland’s decentralized education system, which has no central Ministry of Education and does not impose mandatory accreditation. This means recognition comes from true quality and the evaluation of thousands of learners, not from a single authority.
Switzerland has no Ministry of Education and does not require mandatory accreditation, which compels private universities and graduate schools to be particularly rigorous about quality. They do not have to prove themselves to a ministry or authority but must demonstrate quality to thousands of learners – the most impartial “accreditation bodies.”
SIMI Swiss aims to become a Swiss University Federal status 2027 in order to offer medical disciplines and other specialized training programs.
4. Recognition in the Swiss Corporate Environment
According to the Swiss Higher Education Act HFKG – SR 414.20, private education institutions in Switzerland are legally permitted to award degrees in fields that do not require a professional license (Non-Regulated Professions). In practice, Swiss employers hire based on competence and experience, with degrees serving as certification of academic foundation.
SIMI focuses on Non-Regulated fields, and its qualifications are recognized directly in the workplace. In addition, SIMI Swiss has set the goal of becoming a Swiss University Federal status 2027 to expand into Regulated fields such as Medicine, which require a specific legal framework.
5. Recognition in the International Corporate Environment
International recognition depends on academic reputation, practicality, and professional standards. SIMI integrates the UK National Occupational Standards (government-recognized under the UK RQF framework and aligned with the European EQF) directly into its programs.
The unique strength of the UK national qualification is its immediate recognition and ability to demonstrate job competence – something many purely academic degrees cannot do. This is a key advantage when working abroad, where employers prioritize proof of practical capability.
Quality assurance is not just a slogan; at SIMI Swiss, it is an opportunity to improve with every lesson delivered.
6. Academic and Study Abroad Support
SIMI’s academic support system accompanies learners from enrollment to graduation, including research guidance, academic standardization (APA, Harvard), and connections with international lecturers. Students can participate in short-term study sessions or study abroad programs in Switzerland or at the Asia Campus.
With its direct delivery model and rigorous standards, SIMI is considered one of the programs with the most demanding graduation requirements. However, thanks to its comprehensive support system, any learner with determination can succeed and achieve excellent results.
SIMI Swiss is proud to operate the most robust academic support system (Swiss Academic Support), covering everything from online learning to study abroad opportunities in Switzerland and Asia. This support system helps learners “Reduce Difficulty – Increase Efficiency” in the context of SIMI’s direct delivery model and its position among the most demanding programs in Switzerland.
7. Financial Aid
Authentic Swiss education, with no partnership and no franchise, is always associated with very high costs. SIMI has established the Swiss EduFund to provide financial aid for learners from countries in need of special support or from disadvantaged groups, making high-quality education more accessible.
According to UNESCO (2023), financial support is a key factor in promoting educational equity. SIMI believes that cost should not be a barrier for deserving candidates, and this reflects the humanistic values in education that SIMI Swiss upholds.
SIMI Swiss tuition fees are premium due to its direct delivery model with no partnerships or franchises, ensuring program authenticity. Swiss EduFund helps learners overcome financial barriers when enrolling at SIMI Swiss.
The seven core values of SIMI Swiss are not only a strategic compass but also a pledge of honor to learners, faculty, and the international community. They represent a commitment to the more challenging path – where authenticity is prioritized over commercialization, where “Swiss Made” is not a mere label but a guiding philosophy, and where every diploma stands as living proof of the learner’s competence and resilience.
From Zug – the heart of innovation in Switzerland – SIMI has built an identity that cannot be mistaken: rigorous scholarship, deep internationalization, comprehensive support, and social responsibility. This is the solid foundation that allows SIMI not only to maintain its outstanding position on the educational map but also to inspire every student to become the best version of themselves, ready to step confidently onto any global stage as an authentic Swiss citizen.
Welcome to the Swiss Information and Management Institute (SIMI Swiss) – the first higher education institute in Zug, accredited internationally at both institutional and programmatic levels. SIMI Swiss focuses on the two areas where Zug leads and is most highly regarded in Switzerland: Information Technology, including Artificial Intelligence (the Information group), and Management (the Management group).
