Bachelor of International Tourism and Hospitality Management
A Leading Bachelor of International Tourism and Hospitality Management program awarded by Wrexham University (UK).
The Bachelor of International Tourism and Hospitality Management provides students with a solid foundation in the core principles of tourism and hospitality management. Covering areas such as customer service, operations, marketing, and leadership, the program prepares graduates for roles in the global tourism and hospitality industry. By combining theoretical knowledge with hands-on experience, the program develops critical thinking, problem-solving, and communication skills—opening doors to diverse career opportunities in international tourism and hospitality.
This program optimizes career prospects both in the corporate sector and in academic advancement. Upon graduation, learners will receive Level UK Diplomas that are nationally recognized, as well as a dual Bachelor from SIMI Swiss and BSc (Hons) from the public Wrexham University—one of the top 55 universities in the UK and widely recognized as the “Most Socially Inclusive University” in the country.
Notably, during the Final Year, learners will study under the coordination and delivery of SIMI Swiss’s official representative partner in the Middle East, based in the United Arab Emirates. This global learning experience enhances international exposure and strengthens cross-border connections with faculty members, industry experts, and fellow learners from diverse regions.
Along with globally recognized yearly qualifications, the SIMI Swiss program understands what bachelor’s students need:
- Fully Accredited & Recognized
- The Swiss Student Card confirms official Swiss student status and eligibility with SIMI Swiss
- Certified & Micro-Credentials Included
- Multiple Qualifications from SIMI & awarded by Wrexham University
- Flexible Learning Model
- Academic Support While Studying
- Tuition fee support provided by Swiss EduFund
Qualifications & Professional Recognition within a Bachelor of International Tourism and Hospitality Management Program:
- Qualifi Level 4 Diploma in Hospitality and Tourism Management (Gov Recognition No. 603/4399/0)
- Qualifi Level 5 Diploma in Hospitality and Tourism Management (Gov Recognition No. 603/4404/0)
- Bachelor of Arts (Hons) in International Tourism and Hospitality Management awarded by Wrexham University, United Kingdom
- Bachelor of Tourism and Hospitality Management from the Swiss Information and Management Institute
International Accreditation
SIMI is accredited at both the institutional and programmatic levels by ASIC, HEAD, ISO 21001:2018, OTHM, and Qualifi, which is recognized by Ofqual.
Multiple Qualifications
In addition to the Bachelor of Tourism and Hospitality Management from SIMI Swiss, graduates will also be awarded a BA (Hons) in International Tourism and Hospitality Management awarded by Wrexham University.
20 Pro Recognize credentials
Learners earn 20 professional recognized certifications aligned with the European occupational framework, optimizing their skills upon graduation.
Academic Support
The academic, research and language support system helps students overcome challenges so they can focus solely on excelling in their studies.
Learn and Earn
Year 1 Learn
1. Sustainability in Tourism and Hospitality Management (J/617/5587)
Overview
- Understand sustainable development principles in tourism and hospitality.
- Explore planning methods for achieving sustainability across destinations.
Unit Aims
- Evaluate approaches to sustainable planning and development.
- Analyze factors affecting sustainable tourism and hospitality.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 4 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
2. Operations Management in Tourism and Resort Operations (L/617/5588)
Overview
- Gain knowledge of operations management in tourism and resort contexts.
- Learn strategic and tactical decision-making to address operational challenges.
Unit Aims
- Understand the role of tour operators and resort operations.
- Develop strategies for effective operations management.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 4 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
3. Management of Visitor Attractions (R/617/5589)
Overview
- Explore the development and management of visitor attractions.
- Analyze techniques to achieve sustainability in managing attractions.
Unit Aims
- Assess the importance of visitor attractions and their impacts.
- Evaluate methods for managing attractions sustainably.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 4 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
4. Employability and Development in the Hospitality Industry (J/617/5590)
Overview
- Develop skills for effective employment and career progression in hospitality.
- Understand teamwork, leadership, and communication in a professional setting.
Unit Aims
- Evaluate personal performance and recommend improvements.
- Develop interpersonal and teamwork skills for the hospitality sector.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 4 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
Year 2 Learn
1. Tourism Destination Management (H/617/5631)
Overview:
- Understand the characteristics and trends of national and international destinations.
- Explore the impacts of trends on tourism management and operations.
Unit Aims:
- Analyze current and future trends in tourist destinations.
- Evaluate the cultural, social, and physical appeal of destinations.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 5 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
2. Entrepreneurship in Tourism and Hospitality Management (T/617/5634)
Overview:
- Develop entrepreneurial skills for starting and managing tourism ventures.
- Learn the processes involved in business planning and funding.
Unit Aims:
- Assess entrepreneurial characteristics and their role in tourism.
- Create business plans for niche tourism markets.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 5 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
3. Cultural Tourism Management (L/617/5719)
Overview:
- Understand the role of cultural and heritage tourism in the travel industry.
- Evaluate conflicts and management strategies in the sector.
Unit Aims:
- Analyze the growth and purpose of cultural tourism.
- Assess roles and methods for managing cultural attractions.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 5 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
4. Research Project (F/617/5720)
Overview:
- Develop skills for conducting independent research in tourism and hospitality.
- Learn methods and techniques to carry out formal research projects.
Unit Aims:
- Formulate a research proposal and execute the project.
- Present findings with conclusions and recommendations.
Course Details
This course is accredited and mapped to National Occupational Standards. It can also be accumulated towards earning a Level 5 Award from SIMI Swiss if taken independently.
- View details on Learning Outcomes, Topics, and Suggested Readings HERE.
Year 3 Learn
1. Strategic Marketing
Overview
This module focuses on providing a strategic foundation in business management through:
- Marketing environment analysis: Explore tools and frameworks such as SWOT, PESTEL, and Five Forces to evaluate internal and external factors affecting the business in its marketing strategy.
- Marketing strategy selection: Learn how to form, evaluate, and select the appropriate marketing strategy that aligns with the long-term goals of the organization.
- Marketing strategy implementation and control: Students will be guided on how to implement marketing strategies effectively and establish control systems to measure the effectiveness of execution.
Unit Aims
- Strategic marketing thinking: Help students develop the ability to see the big picture, analyze data, and make strategic decisions in the competitive marketing environment.
- Making effective marketing decisions: Equip students with problem-solving skills in marketing strategy in the continuously changing market conditions.
- Enhancing strategic marketing leadership skills: Prepare students to take leadership roles in building a vision and long-term direction for the organization’s marketing strategy.
2. Global Food & Drink Tourism
Overview
This module focuses on exploring and developing strategies in global food and drink tourism through:
- Food tourism market analysis: Study trends, opportunities, and challenges in the global food and drink tourism industry, including cultural and geographical factors affecting market development.
- Food tourism development strategy: Learn how to build strategies for promoting and developing unique food tourism destinations, combining cultural elements with the travel experience.
- Managing and organizing food events: Equip students with skills to organize international food events, from festivals to food tours, ensuring quality experiences for tourists.
Unit Aims
- Strategic thinking in food tourism: Help students develop the ability to analyze, evaluate, and build food tourism development strategies in an international environment.
- Building international relationships: Equip students with skills to build and maintain relationships with international partners in the food and drink tourism industry.
- Developing food event management skills: Prepare students to organize and manage large-scale food tourism events to meet the growing demand of the global market.
3. Contemporary Issues in Hospitality Management
Overview
This module focuses on contemporary issues in hospitality management and services, exploring new trends and challenges in the industry through:
- Globalization and technology issues: Study the impact of globalization and technology (such as AI and online booking systems) on how services are managed and delivered in the hospitality industry.
- Sustainability and social responsibility: Learn about sustainable management strategies in hotels, including minimizing environmental impact and ensuring business practices are socially responsible.
- Human resource management and customer service: Equip students with the skills needed to manage hotel staff and deliver exceptional customer service in a challenging hospitality environment.
Unit Aims
- Developing strategic thinking in hospitality management: Help students identify and address contemporary issues in hospitality management while developing sustainable business strategies.
- Innovation and creativity in service: Equip students with the ability to be creative in providing customer service and developing new services to meet the needs of the global market.
- Effective human resource management: Prepare students to lead and manage hotel staff, creating a positive and efficient work environment.
4. Strategic Management
Overview
This module focuses on developing and implementing strategies in business management through:
- Strategic analysis: Study strategic analysis tools such as SWOT, PESTEL, and Five Forces to evaluate factors affecting strategy formation in a competitive environment.
- Strategy selection and decision-making: Learn how to select the appropriate strategy aligned with the organization's long-term goals and make optimal decisions in uncertain situations.
- Strategy implementation and control: Students will learn how to implement selected strategies and set up control systems to measure the effectiveness of implementation.
Unit Aims
- Strategic thinking: Help students develop strategic thinking abilities, analyze competitive factors, and build long-term business development strategies.
- Strategic decision-making: Equip students with decision-making skills in competitive and ever-changing environments using tools for effective strategic decision-making.
- Strategic leadership: Prepare students to take leadership roles in strategy implementation and ensure the sustainable success of the organization.
Bachelor Final Stage Learn
Dissertation
Overview
A Dissertation is a comprehensive, final assignment that students complete at the end of their program. It is designed to encapsulate the knowledge and skills they have acquired throughout their studies. Unlike traditional exams, a Dissertation requires students to apply what they've learned to a real-world problem or challenge in their field.
Key Features of a Dissertation:
The dissertation aims to provide students:
- Practical Application: The project typically involves solving a practical problem, conducting research, or developing a strategic plan for a real or simulated organization.
- Integration of Knowledge: Students must integrate and apply concepts from multiple courses, demonstrating their ability to synthesize information and use it effectively in a professional context.
- Research Component: Often, a Dissertation includes a significant research element, requiring students to gather, analyze, and interpret data to support their conclusions and recommendations.
- Submit and/or Present: Upon completion, students typically present their project to a panel of faculty members or industry professionals, and defend their methodology, findings, and recommendations.
Benefits of a Dissertation:
- Real-World Experience: Students gain hands-on experience by working on actual business problems or scenarios.
- Skill Development: The project hones critical thinking, problem-solving, research, and communication skills.
- Portfolio Piece: The completed project can serve as a showcase of the student's capabilities, useful for job interviews or career advancement.
- Networking: Projects often involve collaboration with industry professionals, providing valuable networking opportunities.
During the Dissertation phase, learners will study under the coordination and delivery of the program by SIMI Swiss's official representative partner in the Middle East region, based in the United Arab Emirates.
Entry requirements & Learning methods
1. Entry Requirements
In addition to the entry requirements, candidates applying to the program are also assessed for their suitability by the admissions committee before joining the program to ensure that they can acquire and benefit from the program.
Entry requirements:
To enroll this program, learners must possess the criteria below:
- Attained a Level 3 Diploma under the NQF/QCF/RQF system or its equivalent.
English requirements:
If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.
- Common European Framework of Reference (CEFR) level B2 or equivalent;
- Or A minimum TOEFL score of 101 or IELTS 5.5; Reading and Writing must be at 5.5 or;
- Pearson Test of English Academic (PTE Academic) 51.
Please note: SIMI Swiss reserves the right to make admissions decisions based on the requirements of recognized agencies and the global quotas of the program.
2. Learning methods
1. Off-Campus Mode
The program is a combination between Live Classes with local tutors (where applicable) for a hybrid learning experience.
- Offering interactive, real-time engagement with instructors.
- Local tutors provide additional guidance to help learners apply theoretical concepts to practical scenarios.
- Ideal for busy professionals seeking flexibility with personalized support.
Learn more about overview of enrolling in online classes at SIMI Swiss [Video HERE]
Learn more about the Effective of SIMI Pedagogy [Video HERE]
2. Fully Online Model
The program is implemented using a combined automated training model that includes:
- Optimized Online Learning System: Designed to enhance the self-study process.
- Bite-Sized Lectures: Lessons are structured in short, manageable modules, enabling students to grasp the content immediately after completing each module.
- Comprehensive Support System: Provides students with the necessary tools and support to efficiently fulfill course requirements.
Learn more about how to use the automated training model at SIMI Swiss [Video HERE]
3. Academic Support
We understand that pursuing an accredited postgraduate program can be both exciting and challenging, especially for busy adult learners. To help you overcome these challenges, we’ve created the SIMI Swiss Supporting Systems, designed to guide you through any difficulties during your studies.
For a full overview of the support available, be sure to watch our informative videos, offering help at every stage of your academic journey.
Supplemental resources and Pro Certified
1. Supply 20 courses mapped to National Occupational Standards
The National Occupational Standard is a crucial benchmark that ensures educational programs meet workplace demands. The program is fully aligned with the Senior Leader position according to the national competency framework.
Beyond the comprehensive curriculum, students gain access to an additional 20 professional modules covering a wide range of specializations. This expanded knowledge base enables students to build on their classroom learning and directly apply it to their specific job roles and needs, offering valuable tools for professional growth.
Unlike other study materials, this interactive and exclusive set of resources, developed by SIMI Swiss, is specifically designed for self-study. The knowledge system, aligned with the National Occupational Standard, is divided into 20 knowledge groups, each further broken down into bite-sized lessons. This approach allows students to absorb content quickly and effectively, even when away from their computer or phone.
- Learn more about the National Occupational Standard system [HERE].
- Learn more about the exclusive pedagogy for the supplemental interactive study materials [HERE].
- Learn more about the Master Professional Certified [HERE]
The 20 interactive courses that enhance knowledge and automatically accumulate 20 separate Undergraduate Pro Certifications include:
- Level 4 e-Certified for Food and Beverage Operations
- Level 4 e-Certified for Food Safety and Hygiene
- Level 4 e-Certified for Hospitality and Hotel Housekeeping
- Level 4 e-Certified for Customer Service
- Level 4 e-Certified for Front Office Operations
- Level 4 e-Certified for Accounting and Cost Control
- Level 4 e-Certified for Global Tourism and Hospitality
- Level 4 e-Certified for Hospitality Marketing
- Level 4 e-Certified for Employee Engagement
- Level 4 e-Certified for Training and CPD
- Level 5 e-Certified for Food and Beverage Supply Chain Management
- Level 5 e-Certified for Quality Management
- Level 5 e-Certified for Events and Conference Management
- Level 5 e-Certified for Customer Relations Management
- Level 5 e-Certified for Managing People
- Level 5 e-Certified for Current Issues in HRM
- Level 5 e-Certified for Revenue Management
- Level 5 e-Certified for Corporate Social Responsibility
- Level 5 e-Certified for Contemporary Issues
- Level 5 e-Certified for Business Planning
2. Supply 20 webinars mapped to National Occupational Standards
In addition to comprehensive lessons with built-in interactive activities and an exclusive self-study pedagogy, each knowledge module aligned with the National Occupational Standard includes instructional videos (webinars). Students at SIMI Swiss are provided with 20 video webinars corresponding to the 20 interactive modules, ensuring a well-rounded and complete learning experience.
The 20 video webinars include:
- Webinar - Food and Beverage Operations: Focuses on managing food and beverage services to enhance quality and efficiency.
- Webinar - Food Safety and Hygiene: Covers essential practices for maintaining food safety and hygiene in hospitality.
- Webinar - Hospitality and Hotel Housekeeping: Explores housekeeping management techniques to ensure cleanliness and guest satisfaction.
- Webinar - Customer Service: Highlights strategies for delivering exceptional customer service and building loyalty.
- Webinar - Front Office Operations: Focuses on optimizing front office functions, including guest relations and reservations.
- Webinar - Accounting and Cost Control: Discusses financial management and cost-control strategies for profitable operations.
- Webinar - Global Tourism and Hospitality: Examines global trends and their impact on tourism and hospitality management.
- Webinar - Hospitality and Marketing: Explores marketing strategies tailored to the unique needs of the hospitality industry.
- Webinar - Employee Engagement: Highlights techniques to motivate and engage employees for improved performance.
- Webinar - Training and CPD: Focuses on developing and delivering effective training and continuous professional development programs.
- Webinar - Food and Beverage Supply Chain Management: Explores strategies to optimize supply chains in the food and beverage industry.
- Webinar - Quality Management: Focuses on maintaining and improving service quality in hospitality operations.
- Webinar - Events and Conference Management: Covers planning, organizing, and executing successful events and conferences.
- Webinar - Customer Relations Management: Highlights techniques for building and maintaining strong customer relationships.
- Webinar - Managing People: Discusses effective strategies for leadership, team building, and workforce management.
- Webinar - Current Issues in HRM: Examines emerging trends and challenges in human resource management.
- Webinar - Revenue Management: Focuses on optimizing pricing and revenue strategies to maximize profitability.
- Webinar - Corporate Social Responsibility: Explores integrating sustainable and ethical practices into hospitality and tourism businesses.
- Webinar - Contemporary Issues: Analyzes current trends and challenges affecting the hospitality and tourism industry.
- Webinar - Business Planning: Covers the essentials of creating and executing effective business plans.
3. Earn 20 Undergraduate Pro Certifications via automated testing
While a Bachelor of International Tourism and Hospitality Management
degree certifies academic achievement at the Master's level, in the workplace, Undergraduate Pro Certifications help professionals demonstrate their knowledge, skills, and ability to take responsibility in their specific fields.
As a program mapped to National Occupational Standards, along with the supplemental knowledge system, students can engage in self-study through interactive lessons, attend webinars, and take online tests to earn 20 Undergraduate Pro Certifications. Each ProCert reflects Level 4,5 (Undergraduate Level), outlines the Learning Outcomes, and provides certification upon completion.
If students wish to convert their e-Undergraduate Pro Certifications to hard copies, they can use an optional service for a minimal fee.
The 20 Undergraduate ProCerts that learners can obtain during the program (note: this is optional):
- Level 4 e-Certified for Food and Beverage Operations
- Level 4 e-Certified for Food Safety and Hygiene
- Level 4 e-Certified for Hospitality and Hotel Housekeeping
- Level 4 e-Certified for Customer Service
- Level 4 e-Certified for Front Office Operations
- Level 4 e-Certified for Accounting and Cost Control
- Level 4 e-Certified for Global Tourism and Hospitality
- Level 4 e-Certified for Hospitality Marketing
- Level 4 e-Certified for Employee Engagement
- Level 4 e-Certified for Training and CPD
- Level 5 e-Certified for Food and Beverage Supply Chain Management
- Level 5 e-Certified for Quality Management
- Level 5 e-Certified for Events and Conference Management
- Level 5 e-Certified for Customer Relations Management
- Level 5 e-Certified for Managing People
- Level 5 e-Certified for Current Issues in HRM
- Level 5 e-Certified for Revenue Management
- Level 5 e-Certified for Corporate Social Responsibility
- Level 5 e-Certified for Contemporary Issues
- Level 5 e-Certified for Business Planning
Check out the way you could get 20 electric Undergraduate Professional Certified [Video HERE]
Program accreditations
1. Accreditation review guidelines by SIMI Swiss
SIMI is the first higher education institute in Zug, Switzerland, to achieve comprehensive international accreditations at both the organizational and program levels. The video below guides you through the step-by-step process of verifying and checking SIMI Swiss's accreditations and recognitions.
2. Refer to SIMI Swiss information in SVEB Switzerland
SVEB Switzerland (Schweizerischer Verband für Weiterbildung) is the Swiss Federation for Adult Learning and serves as the national umbrella organization for adult education in Switzerland. SVEB is recognized as the leading authority in Switzerland for promoting and supporting lifelong learning and professional development through a wide range of educational programs and certifications.
Benefits of the SIMI Programs Published in SVEB:
- Officially on the Swiss federal portal: Being published in SVEB gives the SIMI Swiss program official publication in Switzerland, validating its quality and adherence to Swiss educational standards.
- Increased Credibility: Membership and listing with SVEB enhance the credibility of the SIMI Swiss program, making it more attractive to prospective students and employers who value SVEB-approved programs.
- Professional Advancement: Programs listed with SVEB are often aligned with the needs of the Swiss job market, increasing graduates' employability and supporting their career progression within Switzerland.
- Access to a Wider Network: Association with SVEB connects the SIMI Swiss program to a broader network of educational institutions, professionals, and employers across Switzerland, offering opportunities for collaboration, networking, and knowledge exchange.
- Compliance with Swiss Standards: SVEB ensures that SIMI Swiss programs meet high educational standards, including up-to-date content, qualified instructors, and effective teaching methods, enhancing the overall learning experience for students.
- Support for Lifelong Learning: SVEB’s focus on adult education means the SIMI program aligns with lifelong learning principles, supporting students in their ongoing professional development.
Check the SIMI Swiss programs on SVEB HERE.
3. Notary Public and Apostille for SIMI Qualifications in Switzerland
Notary Public and Apostille for SIMI Qualifications in Switzerland
In Switzerland, a Notary Public can certify copies of academic degrees and diplomas by verifying their authenticity and confirming that they match the original document. This notarized certification is often required for legal, academic, or professional purposes, such as further studies, job applications, or immigration procedures.
For international use, a notarized degree may also require an Apostille from the relevant Swiss authority (usually the cantonal State Chancellery) to ensure its recognition in countries that are part of the Hague Apostille Convention.
Reference:
- Sample of Certification by Notary Public HERE.
Note: The information provided above is accurate at the time of publication. However, the content is subject to change in accordance with adjustments to the laws of each country and may be updated without prior notice.
4. Accreditation & Recognition of Wrexham University
As the program is accredited and jointly recognized by universities, upon graduation, learners will also be awarded an Bachelor of Arts (Hons) in International Tourism and Hospitality Management degree awarded by Wrexham University, United Kingdom (Public University).
About Wrexham University, United Kingdom (Public University)
- 1st in England and Wales for Social Inclusion for the 7th consecutive year (Times and Sunday Times Good University Guide, 2025);
- 1st in Wales and joint 2nd in the UK for Student Satisfaction in Nursing (Complete University Guide, 2025);
- 2nd in the UK for Student Support (Daily Mail University League Table, 2024);
- Top 5 in the UK for Teaching Quality (Times and Sunday Times Good University Guide, 2025);
- Top 5 for Teaching Satisfaction (Guardian University Guide, 2025).
References:
- Official website of Wrexham University HERE
- Ranking and Accreditation of Wrexham University:
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Multiple Qualifications
20 Pro Recognized
Swiss Student Card
Academic Support
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Fully Accredited
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