About Professor Dr. Seyed Mohammadreze Ghadiri

Professor Dr. Seyed Mohammadreza Ghadiri is the Dean of the  Aviation Management and Logistics at the Swiss Institute of Management and Innovation (SIMI). He is also the former Dean of the School of Transporation and Logistics and the former Head of postgraduate programs at the Malaysia University of Science and Technology.

Professor Ghadiri holds a Bachelor of Civil Engineering and a Master of Structural Engineering from Iran. He obtains his Ph.D. in Highways, Traffic and Transportation Engineering in the field of Intelligent Transport Systems (ITS) from the School of Civil Engineering, University of Sains Malaysia (USM).

Professor Ghadiri is a multidisciplinary expert, and his main research interests focus on various fields such as Engineering, Business, and Management. He is also the guest editor, editorial board member, and reviewer of many reputable journals. Over the years, he has been invited as a guest professor of various institutions and is the keynote speaker of many international events in Asia and Europe.

About the book content

In the book “Innovation and Customer Value Perception: A Case Study in the Furniture Sector”, he is the author along with, Khairir Khalil and Hung Vuong Quang to talk about today’s innovations and their interrelation with customer value.

Today, comprehensive innovation in the direction of creativity will create value for customers and business performance. Innovation enables businesses to maintain a competitive edge and stay highly competitive in the same market segment. Besides, businesses will use innovation to create a new market and reduce competition by reshaping consumer value.

However, today’s customers have become smarter with the development of digital technology. Therefore, for a long time, large enterprises have had innovative solutions to give customers special experiences when buying their products. This makes customers have different perceptions about brands and makes customers satisfied with the quality of products and services.

In this case study, the authors also mentioned the Logistics and Supply Chain Management program that is taught at The Swiss Institute of Management and Innovation.

For more information about the book, you can check it out here: https://amzn.to/3wKwW3R

Source: The Swiss Institute of Management and Innovation