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The Dual Degree Master of Arts in Marketing

The Dual Degree Master of Arts in Marketing2 Master degrees from UK and Switzerland

The role of a marketer is to implement activities that make sales more effective. With such a particularly important role, highly trained marketing professionals are always sought after in enterprises, especially in the context of global business and inevitable post-pandemic crises.

The Dual Degree Master of Arts in Marketing is a programme equipped with in-depth competencies from the basics of marketing updated according to the current situation to specialised competencies such as: managing information channels, analysing and understanding customer behaviour, digital marketing, branding as well as access to modern marketing research studies to suggest ideas that learners can immediately apply to their work.

In addition to the practice ability at the marketing specialist level, the programme also offers research competence at the Master’s level, an important capability that helps learners to develop marketing plans, deploy and analyse non-conformities, research and build models, and propose improvements in learners’ actual working environment after graduation.

As a rare dual degree programme in Switzerland that combines the UK National Regulated Qualification Framework (RQF) and the Swiss quality training system, upon graduation, fellows will contemporaneously receive 2 Master degrees:

  • The Master Degree belongs to the UK National Regulated Qualification Framework (RQF): OTHM Level 7 Diploma in Strategic Marketing
  • Master of Arts in Marketing from SIMI Switzerland.

The distinctions in accreditation and recognition:

The Master of Arts in Marketing is a dual degree programme, a collaboration between the national UK level training OTHM and the Swiss Institute of Management and Innovation (SIMI). Both organisations have achieved accreditations and recognition for the institution and programmatic.

  • SIMI is fully accredited by ASIC (Accreditation Service for International Schools, University and Colleges) at the highest Premier Institute level. The Master of Arts in Marketing programme is accredited by OTHM, a Level awarding organisation that is accredited by Ofqual.
  • OTHM is the UK’s Level Awarding Organisation, accredited and recognized by Ofqual UK.

The distinctions in learning method

The learner can provide flexible learning opportunities with various learning method:

  • Full time
  • Hybrid learning (Live class + the local tutor support in local workshop)

The distinctions in the student affairs system:

  • The Learning Management System
  • Institution Management System
  • Original E-book in each module
  • E-library
  • Internship support system (for full-time)

The distinctions in Degree: 2 independent Masters degrees:

  • Master Degree according to UK National Qualifications Framework: OTHM Level 7 Diploma in Strategic Marketing
  • Master Degree from SIMI: Master of Arts in Marketing

List of Majors:

The learners participating in the Dual Degree Master of Arts in Marketing programme receive 2 independent master degrees, which are based on the Master Dissertation/ Capstone Projects/ Work-based Project. The  learners can choose one of the following majors:

  • International Commerce Marketing
  • Digital Marketing
  • Hospitality Marketing
  • Logistics Marketing
  • Insurance Marketing
  • Banking Marketing
  • Brand building and management
  • Communications
  • And other majors based on the Master thesis (need to be approved by SIMI before admission)

The Dual Degree Master of Arts in Marketing programme consists of 6 mandatory modules and a Master Dissertation/ Capstone Projects/ Work-based Project for a combined total of 160 credits, lasting a minimum of 1.5 years.

Mandatory Modules:

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing for products and services (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

After each module, learners will take an ending exam. The end-of-module exams are application-oriented essays to help learners review knowledge, apply knowledge in the workplace, and improve the practical environment.

Dissertation/ Capstone Projects/ Work-based Project (60 credits)

  • Dissertation/ Capstone Projects/ Work-based Project
  • Defend Dissertation/ Capstone Projects/ Work-based Project

Dissertation/ Capstone Projects/ Work-based Project 

Dissertation/ Capstone Projects/ Work-based Project will be associated with solutions in the workplace. It can be a marketing plan or a management improvement project written in 7,000 – 8,000 words.

Entry requirements

To enrol the Dual Degree Master of Arts in Marketing, the learner must possess:

  • Graduated with a Bachelor’s degree from an accredited university or achieved a Level 6 Diploma according to the European Qualifications
  • For a degree from non-recognized universities; The learner should have followed the Recognition of Prior Learning (RPL) policy of SIMI.
  • Learners must be over 21 years old.

SIMI reserves the highest decision-making power for admission whether to accept or not accept after a specific review of each candidate’s profile to ensure that they can comprehend and gain benefits when participating.

For the fake university or the diploma mills, SIMI shall not be accepted.

English requirements:

If a learner is not from a predominantly English-speaking country, proof of English language proficiency must be provided.

  • Common European Framework of Reference (CEFR) level B2 or equivalent
  • Or A minimum TOEFL score of 101 or IELTS 6.5; Reading and Writing must be at 6.5 or equivalent

SIMI Switzerland has been accredited the “premier institution” status by the ASIC, and the programme is also accredited by Ofqual’s UK.

The programmes are strictly accredited by prestigious organisations; then, the graduated learner confidence participates in the labour market or/and easy learning connected to prestigious and equivalent educational systems.

  • For more information about SIMI Switzerland recognition and accreditation, please refer to here
  • For more information on the programmatic recognition and accreditation and the value of the OTHM Level 7 Diploma in Strategic Marketing, please refer to here

Upon completing the Dual Degree Master of Arts in Marketing programme, the learner will receive 2 Master degree:

  • Master Degree according to UK National Qualifications Framework: OTHM Level 7 Diploma in Strategic Marketing
  • Master Degree from SIMI Swiss: Master of Arts in Marketing

OTHM Level 7 Diploma in Strategic Marketing

OTHM Level 7 Diploma in Strategic Marketing is a qualification in the UK Regulated Qualifications Framework, recognised not only by the UK government but also globally.

OTHM Level 7 Diploma in Strategic Marketing:

  • Level 7 according to the Regulated Qualifications Framework (RQF) and Europe Qualifications Framework (EQF)
  • Sufficient training duration for Master qualification: 120 Credits
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Equivalence recognition of UK Level 7 Diploma with qualifications systems and levels of other education systems in the world:

Level Regulation framework Equivalent Degrees
7 Regulated Qualifications Framework (RQF) level 7 diploma
level 7 NVQ
postgraduate diploma
11 Scottish Credit and Qualifications Framework (SCQF) Masters Degrees
Post Graduate Diploma
SVQ 5
Master Degree Framework for Higher Education Qualifications (FHEQ) integrated Master's Degree, for example, Master of Engineering (MEng)
Master's Degree, for example, Master of Arts (MA), Master of Science (MSc)
7 European Qualifications Framework (EQF) Masters Degrees
Post Graduate Diploma
9 Australian Qualifications Framework (AQF) Masters Degrees
9 African Continental Qualification Framework (ACQF) Masters Degrees
Post Graduate Diploma
7 ASEAN Qualifications Reference Framework (AQRF) Masters Degrees
Post Graduate Diploma

Master of Arts in Marketing Degree

In addition to the UK Level 7 Diploma, after graduating from the programme, learners also receive a Master of Arts in Marketing with specialisations based on the Master Dissertation/ Capstone Projects/ Work-based Project from SIMI Swiss with full accreditation at the organisation and programme level.

After completing the Dual Degree Master of Arts in Marketing programme, learners can continue to study to Level 8 (Doctor) or transfer to other education systems. The following table shows the development pathways after completing the programme:

LevelQualification frameworkEquivalent Degrees
8Regulated Qualification Framework (RQF)Level 8 diploma
12Scottish Credit and Qualifications Framework (SCQF)Doctoral Degrees
Professional Development Awards
Doctoral DegreeFramework for Higher Education Qualifications (FHEQ)Doctorate, for example, doctor of philosophy (PhD or DPhil)
8European Qualifications Framework (EQF)Doctorate, for example, doctor of philosophy (PhD or DPhil)
Level 8 Diploma
10Australian Qualifications Framework (AQF)Doctoral Degree
10African Continental Qualification Framework (ACQF)Doctoral Degree
8ASEAN Qualifications Reference Framework (AQRF)Doctoral Degree
Level 8 Diploma
Contact SIMI

Bahnhofstrasse 21, 6300 Zug, Switzerland

SIMI is the first Higher Education provider in Zug, Switzerland. SIMI is accredited by ASIC and licensed by Canton of Zug, Switzerland in the training and research

Accredited by ASIC
Fully accredited by ASIC UK, Premier institution status.

SIMI offers scholarships up to 95% for the programme

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